The two founders of LAVITA Camp came together in this new venture via different paths, but they are united about the way ahead.
The vision they share is of a novel kind of Camping experience: sustainable, stress-free and enriched by authentic experiences.
Their first milestone is simple: a single, spectacular campsite in Sardinia.
But the horizon holds a far more ambitious goal: a chain of destinations by the sea, in the mountains, near to cities, wherever they can make the beauty of the great outdoors accessible to people looking for relaxation and recreation with a focus on convenience and comfort.
Born in Turin but destined to travel, Giovanna moved house 18 times before realising that tents are her future. While flying high in the retail and F&B sectors, she has travelled extensively for both work and pleasure, visiting 20 countries and living in six of them on three different continents. After meeting a smorgasbord of sensational people from all over the world, she married a banker who lived two blocks away from her childhood home. She's now determined to make LAVITA Camp the destination of choice for the kind of people who love new experiences as much as they love familiar comforts. Just like her.
Growing up in Verona, Enrico was kicked out of school more than once. He has been trying to behave better ever since. A serial start-upper and angel investor, he has extensive experience delivering innovation to the IT and services sectors. Years ago, a journey to Silicon Valley changed his life by teaching him to think bigger. Now his big dream is to bring something new and exciting to the tourism industry. For Enrico, the beauty of LAVITA Camp is that it's not just a beautiful holiday destination but an uplifting experience, where connecting with nature and connecting with other people go hand in hand.